The Full Story
About
At the heart of our mission is a passion for performance, precision, and creating a better experience for every athlete who walks through our doors. Founded by Branden Scheel, a professional triathlete and experienced triathlon coach, our business brings a unique blend of real-world racing insight and deep technical expertise to everything we do.
With over a decade in the cycling industry as a bike mechanic and fitter, Branden has worked hands-on with bikes and athletes at every level—from first-time triathletes to seasoned professionals. He holds Level 1 and Level 2 certifications in bike fitting from both Cyclologic and the International Bike Fitting Institute (IBFI), and specializes in optimizing fit and aerodynamics to help athletes ride more efficiently, comfortably, and powerfully.
We believe that your results matter—but so does your experience. That’s why every service we offer, from custom bike builds to aero testing and bike fitting, is built around you. Whether you're chasing a podium finish or just want to enjoy your ride more, we're here to help you get the most out of every mile.
Mission
Our mission is to empower athletes of all levels to reach their full potential by delivering expert-driven, personalized cycling services that optimize performance, comfort, and confidence.
Led by professional triathlete and coach Branden Scheel, we combine real-world racing experience with industry-leading bike fitting and aerodynamic analysis to ensure every athlete feels faster, rides stronger, and enjoys every mile. We're committed not only to your results—but to making the entire process as rewarding and empowering as the ride itself.
Vision
To be the trusted leader in personalized cycling performance and fit, inspiring athletes worldwide to ride with greater speed, comfort, and joy. Through innovation, expertise, and a genuine commitment to every rider’s journey, we aim to transform how athletes experience cycling—making every ride their best ride.
About Branden
Branden Scheel is a professional triathlete, triathlon coach, and bike fitting specialist with over a decade of experience working in the cycling industry. With hands-on skills as a bike mechanic and advanced certifications—Level 1 and Level 2 from Cyclologic and the International Bike Fitting Institute (IBFI)—Branden expertly helps athletes of all levels, from first-timers to professionals, achieve their ideal bike fit and aerodynamic position.
At Scheel Speedworks, we believe that a great bike fit is about more than just numbers—it’s about your comfort, confidence, and connection with your bike. Our personalized fitting and aero testing services are designed to eliminate discomfort, prevent injury, and unlock your true riding potential. We work closely with you every step of the way to ensure you not only see measurable performance gains but also enjoy the ride like never before.
Ready to transform your cycling experience? Whether you want to improve your speed, enhance your comfort, or build a custom bike that’s perfectly suited to you, we’re here to guide you.
Reach out today to schedule your bike fit or aero testing session, and start riding stronger, faster, and pain-free.
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Professional Triathlete
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11 years coaching experience
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USAT Lvl 1 Certified
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Cyclologic level 1 and 2 Bike fitter/cycling analysis certified
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IBFI (International Bike Fitting Institute) level 1 and 2 certified
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2 time 70.3 Overall champion
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5 x 70.3 World Championship Qualifier
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XTERRA World Championship Qualifier
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Multiple Boston Marathon Qualifications
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4 Time USAT All-American
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Safesport Certification